ROVO E-HAILING LIMITED
COOKIE POLICY
Effective Date: 17 October 2026
Last Updated: 17 October 2026
Website: https://www.rovo.co.ke
Company: ROVO E-Hailing Limited
Country: Kenya
1. INTRODUCTION
ROVO E-Hailing Limited ("ROVO", "we", "our" or "us") uses cookies and similar technologies on www.rovo.co.ke to support website functionality, improve security, remember preferences and, where implemented and permitted, understand how visitors interact with our website.
This Cookie Policy explains what cookies are, how they may be used, what information they collect, how third parties may be involved and how you can manage your preferences.
This policy should be read together with the ROVO Website Privacy Policy.
We handle personal information in accordance with applicable Kenyan data protection laws, including the Data Protection Act, 2019, and relevant regulations.
2. WHAT ARE COOKIES?
Cookies are small text files stored on your computer, mobile phone or other device by a website or service.
They allow a website to recognise a browser or remember information about a visit.
ROVO may also use similar technologies, including pixels, tags, scripts, local storage and other technical identifiers, where implemented.
Depending on the technology and how it is used, these tools may collect information such as browser identifiers, device information, website activity and technical usage data.
3. TYPES OF COOKIES WE MAY USE
The cookies used on www.rovo.co.ke will depend on the website's actual configuration and the services integrated into it.
3.1 Strictly Necessary Cookies
These cookies are required for essential website functions, security or the delivery of a service you request.
They may support:
- Website navigation and basic functionality.
- Security and fraud prevention.
- Session management.
- Essential form or service functionality.
- Remembering choices necessary to provide a requested feature.
Where these cookies are genuinely necessary, they may operate without consent where permitted by applicable law.
3.2 Functional Cookies
Functional cookies help remember preferences and settings, where available.
They may be used to remember language preferences, selected settings or other choices that improve your website experience.
Where a functional cookie is not strictly necessary, we will handle it in accordance with applicable consent requirements.
3.3 Analytics and Performance Cookies
If analytics tools are installed, these cookies may help us understand how visitors use the website.
They may provide information about:
- Pages visited.
- Website traffic and referral sources.
- Time spent on pages.
- Browser and device types.
- Technical errors and performance.
- General visitor interaction patterns.
We may use this information to improve website usability, identify technical problems and assess the effectiveness of website content.
Where consent is required, analytics cookies will not be activated until the relevant consent has been obtained.
3.4 Advertising and Marketing Cookies
If advertising or remarketing technologies are implemented, they may be used to measure campaigns, understand advertising interactions or display relevant promotional content.
Such technologies may involve third-party advertising or social media providers.
Where required by law, we will obtain consent before activating non-essential advertising cookies or similar tracking technologies.
3.5 Third-Party Cookies
Some website features may rely on services provided by third parties, such as embedded maps, videos, social media integrations, analytics services or other external tools.
Those providers may place cookies or use similar technologies when their features load.
The relevant third party may process information under its own privacy policy and applicable terms.
ROVO will take reasonable steps to identify relevant third-party technologies and provide appropriate disclosures and controls.
4. WHAT INFORMATION MAY BE COLLECTED?
Depending on the cookies and technologies actually used, information may include:
- IP address or related network information.
- Browser type and version.
- Device type and operating system.
- Cookie identifiers or similar technical identifiers.
- Pages visited and interactions with website features.
- Visit dates, times and referral information.
- Website performance and error information.
- Cookie preferences and consent records.
Cookies do not necessarily identify you by name. However, information collected through cookies may qualify as personal information where it can identify you directly or indirectly or be linked to other personal information.
ROVO will handle such information in accordance with its Privacy Policy and applicable law.
5. WHY WE USE COOKIES
Where implemented, ROVO may use cookies and similar technologies to:
- Keep essential website features functioning.
- Protect the website against certain security threats.
- Remember permitted preferences.
- Understand website performance and usage.
- Diagnose technical problems.
- Improve website content and usability.
- Measure promotional campaign performance.
- Support optional advertising or marketing activities where lawfully enabled.
We will use information collected through cookies for specified and lawful purposes and will not retain it longer than reasonably necessary, subject to applicable legal requirements.
6. COOKIE CONSENT AND YOUR CHOICES
When you first visit the website, a cookie notice or preference tool may allow you to manage non-essential cookies.
Where consent is required, you will be given an appropriate choice before those cookies are activated.
Depending on the available preference tool, you may be able to:
- Accept all cookies.
- Reject non-essential cookies.
- Select particular cookie categories.
- Change your preferences later.
- Withdraw previously given consent.
Essential cookies may remain active where they are genuinely necessary for the operation of the website or the service you request.
Refusing non-essential cookies should not prevent access to unrelated essential website content, although certain optional features may not work as intended.
ROVO will not treat continued browsing alone as consent where a valid affirmative action is required by applicable law.
7. HOW TO MANAGE COOKIES THROUGH YOUR BROWSER
You can manage or delete cookies using your browser's privacy settings.
Common options include:
- Google Chrome: Open Settings and navigate to Privacy and security, then the relevant cookie settings.
- Apple Safari: Open Settings, select Privacy and review the available cookie and tracking controls.
- Mozilla Firefox: Open Settings and select Privacy & Security to manage cookies and tracking protection.
- Microsoft Edge: Open Settings, select Cookies and site permissions, and review the available cookie controls.
Menu names may vary depending on your browser version and device.
Please note that deleting cookies may reset your saved preferences, and blocking essential cookies may affect website functionality.
Browser-level controls do not always replace a website's own consent-management controls. Where available, use the ROVO cookie preference tool to manage your selections.
8. THIRD-PARTY SERVICES
ROVO may integrate third-party tools for website hosting, analytics, maps, video, social media, security or advertising.
Where these tools use cookies or similar technologies, the relevant provider may receive technical or usage information in accordance with the configuration of the integration.
ROVO will take reasonable steps to assess relevant providers and implement appropriate privacy and consent controls.
We encourage visitors to review the privacy and cookie policies of third-party services where applicable.
9. INTERNATIONAL DATA TRANSFERS
Some third-party technology providers may process information outside Kenya.
Where personal information collected through cookies is transferred internationally, ROVO will comply with applicable Kenyan data protection requirements, including applicable safeguards and lawful transfer conditions.
10. HOW LONG COOKIES REMAIN ON YOUR DEVICE
Cookies may be classified as:
Session cookies: These generally expire when you close your browser or when the relevant session ends.
Persistent cookies: These remain on your device for a defined period or until deleted, depending on their configuration.
The retention period depends on the purpose of the cookie and the settings established by ROVO or the relevant third-party provider.
ROVO will review cookie retention periods and avoid retaining information longer than reasonably necessary for the relevant purpose.
11. PERSONAL DATA PROTECTION
Where cookies or similar technologies process personal information, ROVO will apply appropriate data protection measures.
Depending on the circumstances, you may have rights to be informed about processing, access personal information, request correction, object to certain processing or exercise other rights available under Kenyan law.
For more information, please read the ROVO Website Privacy Policy at:
12. CHILDREN'S PRIVACY
ROVO does not intend to use website cookies to collect children's personal information unlawfully.
Where personal information relating to children is processed, ROVO will apply the safeguards and legal requirements relevant under Kenyan law.
13. CHANGES TO THIS COOKIE POLICY
ROVO may update this Cookie Policy when website features, third-party integrations, technologies or applicable legal requirements change.
The latest version will be published on www.rovo.co.ke with its applicable effective date.
Where required, we will provide appropriate notice or obtain consent before implementing relevant changes.
14. CONTACT ROVO
If you have questions about cookies, privacy or the use of personal information on our website, contact ROVO through the official contact details published on:
Website: https://www.rovo.co.ke
Please use the subject line "Cookie Policy Enquiry – ROVO" and provide enough information for us to understand your enquiry.
For further information about data protection in Kenya, visit the Office of the Data Protection Commissioner:
15. GOVERNING LAW
This Cookie Policy is governed by the laws of Kenya, including the Data Protection Act, 2019, and applicable regulations.
Nothing in this policy is intended to exclude or restrict any right or protection that cannot lawfully be excluded or restricted.
16. OUR COMMITMENT
ROVO is committed to providing clear information about the technologies used on its website and giving visitors appropriate choices regarding non-essential tracking.
We aim to maintain a secure, transparent and user-friendly online experience.
ROVO E-Hailing Limited
ROVO — Ride. Connect. Go.