Terms and conditions

Last updated: 19 Oct 2026

ROVO E-HAILING LIMITED

WEBSITE TERMS AND CONDITIONS OF USE

Effective Date: 17 October 2026

Last Updated: 17 October 2026

Website: https://www.rovo.co.ke

Company: ROVO E-Hailing Limited

Country of Operation: Kenya

1. INTRODUCTION

Welcome to ROVO.

These Website Terms and Conditions (“Terms”) govern your access to and use of www.rovo.co.ke, including its pages, content, features, enquiry forms, downloadable materials and links to ROVO’s mobile applications and related services.

The website is operated by ROVO E-Hailing Limited (“ROVO”, “we”, “our” or “us”), a mobility technology business developing services that connect customers with drivers and facilitate transportation and related mobility services.

By accessing or using this website, you agree to comply with these Terms. If you do not agree, please discontinue use of the website.

These Terms should be read together with our Privacy Policy and any additional terms applicable to specific ROVO services.

2. ABOUT ROVO

ROVO is a mobility technology brand whose services may include:

  • Ride-hailing and passenger transportation.
  • Economy, Comfort and Premium ride categories, where available.
  • Motorcycle transportation services, where available and authorised.
  • Parcel, package and other delivery services, where available.
  • Driver registration and onboarding.
  • Customer and driver support.
  • Promotions, referral programmes and other mobility-related initiatives.

The availability of a particular service depends on the relevant launch status, operating location, technical availability, driver availability and applicable regulatory requirements.

Information on the website describing a planned service or upcoming launch does not necessarily mean that the service is currently available.

3. ELIGIBILITY TO USE THE WEBSITE

3.1 You may browse the website for lawful personal, business or informational purposes.

3.2 If you submit information, create an account or request a service, you must provide accurate and current information.

3.3 If you act on behalf of a company or another person, you confirm that you have the necessary authority to do so.

3.4 You must not use the website in a way that violates applicable law, infringes another person’s rights or interferes with the operation or security of the website.

3.5 Certain services may be subject to additional eligibility, identity verification, age, vehicle or licensing requirements.

4. WEBSITE INFORMATION AND ACCURACY

4.1 ROVO endeavours to keep website information accurate, relevant and current.

4.2 Information concerning fares, promotions, vehicle categories, operating areas, launch dates, features and service availability may change.

4.3 Unless expressly stated otherwise, website descriptions, promotional materials and illustrations are provided for general informational purposes.

4.4 Where a price, discount, fee or promotion is advertised, the applicable eligibility conditions, limitations, validity period and other material terms will be disclosed as required by law.

4.5 We will take reasonable steps to correct material inaccuracies when identified.

4.6 You should confirm the current availability and applicable terms of a service before relying on website information to make a booking or business decision.

5. WEBSITE ACCESS AND AVAILABILITY

5.1 ROVO will make reasonable efforts to maintain the availability and functionality of the website.

5.2 We do not guarantee that the website will always be available, uninterrupted, error-free or compatible with every device.

5.3 Access may occasionally be interrupted because of maintenance, updates, network problems, cybersecurity incidents, hosting failures or other circumstances.

5.4 We may modify, suspend or discontinue website features where reasonably necessary, subject to applicable law and any contractual obligations.

5.5 You are responsible for maintaining a suitable device, browser and internet connection.

6. LINKS TO ROVO APPLICATIONS AND SERVICES

6.1 The website may contain links to the ROVO Customer App, ROVO Driver App, app marketplaces, booking interfaces or other ROVO services.

6.2 Each service may have its own terms, privacy notices, eligibility requirements and operational rules.

6.3 Use of the Customer App is governed by the applicable Customer App Terms and Conditions.

6.4 Use of the Driver App is governed by the applicable Driver App Terms and Conditions and any relevant driver or fleet agreement.

6.5 If you submit a booking or enter into a service arrangement, the terms applicable to that transaction will also apply.

6.6 Nothing in these Website Terms replaces the terms of a separate agreement validly entered into between you and ROVO.

7. INTELLECTUAL PROPERTY RIGHTS

7.1 Unless otherwise stated, the ROVO name, logos, trademarks, slogans, website design, graphics, text, photographs, illustrations, software and other website materials are owned by or licensed to ROVO or the relevant rights holders.

7.2 The ROVO branding includes the slogan:

ROVO — Ride. Connect. Go.

7.3 You may browse the website and use its content for lawful personal and informational purposes.

7.4 You must not reproduce, republish, distribute, sell, modify or commercially exploit protected website content without prior written authorisation, except where permitted by law.

7.5 You must not use ROVO’s name, logo or branding in a way that falsely suggests sponsorship, endorsement, partnership or official authorisation.

7.6 Nothing in these Terms transfers ownership of ROVO’s intellectual property to a website visitor.

7.7 If you believe that website content infringes your intellectual property rights, please contact ROVO through the official contact details published on the website.

8. ACCEPTABLE USE

When using www.rovo.co.ke, you must not:

8.1 Use the website for unlawful, fraudulent, deceptive or malicious purposes.

8.2 Attempt to gain unauthorised access to website systems, databases, administrative interfaces or other restricted resources.

8.3 Upload or transmit malicious software, viruses or other harmful code.

8.4 Attempt to disrupt, overload, damage or interfere with website operations.

8.5 Use bots, scraping tools or automated systems to extract website information in a manner that violates applicable law, access restrictions or third-party rights.

8.6 Impersonate another person, submit false enquiries or provide fraudulent registration information.

8.7 Use website forms to distribute spam, threats, harassment or unlawful content.

8.8 Attempt to circumvent security controls or access information that you are not authorised to access.

8.9 Misrepresent your relationship with ROVO or claim to represent the company without authorisation.

ROVO may take proportionate measures to protect its website, users and systems, including restricting access, investigating suspicious activity and reporting suspected unlawful conduct where appropriate.

9. ENQUIRIES, CONTACT FORMS AND SUBMISSIONS

9.1 The website may provide forms or contact channels for customer enquiries, driver registration, business proposals, partnerships, recruitment or other purposes.

9.2 You agree to submit truthful, accurate and relevant information.

9.3 Submitting an enquiry does not automatically create a contractual relationship, confirm a booking, guarantee driver approval or establish a business partnership.

9.4 ROVO may request additional information where reasonably necessary to respond to your enquiry.

9.5 You should not submit passwords, payment card security codes or unnecessary sensitive personal information through general website forms.

9.6 You are responsible for ensuring that you have the authority to submit information about another person or organisation.

9.7 ROVO will handle personal information submitted through the website in accordance with its Privacy Policy and applicable data protection law.

10. CUSTOMER BOOKINGS AND TRANSPORTATION SERVICES

10.1 The website may direct visitors to booking tools or applications used to request transportation services.

10.2 A website visit or enquiry does not itself constitute a confirmed ride booking.

10.3 A ride is confirmed only when the applicable booking system indicates that the request has been accepted or confirmed.

10.4 Fares, pickup arrangements, cancellation rules, payment methods and other trip conditions are governed by the applicable service terms and information disclosed during booking.

10.5 Drivers and vehicles must meet the requirements applicable to the relevant service and location.

10.6 ROVO may be unable to provide a requested service because of driver availability, weather, traffic, technical interruptions, safety concerns, legal restrictions or other operational circumstances.

10.7 Any limitation of liability relating to transportation services is subject to the applicable service agreement and mandatory law.

11. DRIVER REGISTRATION

11.1 Individuals interested in driving with ROVO may use the website to access registration information or submit an application.

11.2 Submitting an application does not guarantee acceptance or immediate access to the Driver App.

11.3 Applicants may be required to provide valid identity documents, driving licences, vehicle documents, insurance details and other legally required information.

11.4 Driver onboarding and continued access to the platform are subject to verification, applicable agreements and regulatory requirements.

11.5 Any driver relationship will be governed by the relevant contractual arrangement and applicable law.

12. PRICING, PROMOTIONS AND ADVERTISING

12.1 ROVO may publish information about fares, introductory discounts, referral rewards, promotional campaigns and other offers.

12.2 Each promotion is subject to its stated conditions, eligibility criteria and validity period.

12.3 A promotional offer may be limited by location, service category, account eligibility, redemption limits or other clearly disclosed conditions.

12.4 Unless expressly stated otherwise, a promotion does not guarantee that a service will be available at every location or time.

12.5 ROVO may correct an advertising or pricing error and will handle affected transactions in accordance with applicable law.

12.6 We will not rely on undisclosed conditions to impose material charges or restrictions where disclosure is required by law.

12.7 Any changes to a promotion will not remove rights already accrued under a valid transaction except as permitted by law and the applicable offer conditions.

13. THIRD-PARTY WEBSITES AND SERVICES

13.1 The website may contain links to third-party websites, payment providers, map services, app marketplaces, social media platforms or other external services.

13.2 These links are provided for convenience or to facilitate a requested service.

13.3 ROVO does not control all third-party websites and is not responsible for their independent content, availability or privacy practices.

13.4 Your use of a third-party service may be subject to separate terms and privacy policies.

13.5 The presence of a link does not necessarily mean that ROVO endorses the third party or guarantees its products or services.

13.6 Nothing in this clause excludes responsibility that ROVO may have under applicable law.

14. PRIVACY AND DATA PROTECTION

14.1 ROVO may collect personal information when you browse the website, submit an enquiry, register interest in a service or access linked applications.

14.2 The information collected may include contact details, information submitted through forms, technical logs and information associated with your interactions with the website.

14.3 We use personal information for legitimate and disclosed purposes, including responding to enquiries, administering services, maintaining security and complying with legal obligations.

14.4 Personal information will be processed in accordance with our Privacy Policy and applicable Kenyan data protection legislation.

14.5 Where required by law, ROVO will obtain appropriate consent before carrying out consent-based processing.

14.6 For information about your data protection rights, please review the Privacy Policy published on www.rovo.co.ke.

15. COOKIES AND WEBSITE TECHNOLOGIES

15.1 The website may use cookies and similar technologies to support essential functionality, security, preferences and website performance.

15.2 Non-essential analytics or advertising technologies will be handled in accordance with applicable legal requirements, including relevant consent requirements.

15.3 You may manage cookies through your browser settings and any preference controls made available on the website.

15.4 Disabling certain cookies may affect website functionality.

15.5 Further information should be provided in ROVO’s Cookie Policy or relevant cookie notice, where applicable.

16. WEBSITE SECURITY

16.1 ROVO takes reasonable steps to maintain the security and integrity of its website.

16.2 However, no website or electronic transmission can be guaranteed to be completely secure.

16.3 You are responsible for using appropriate security practices on your own devices and accounts.

16.4 If you identify a suspected vulnerability or security incident affecting the website, please report it through an official ROVO contact channel.

16.5 You must not attempt to exploit a vulnerability or access information without authorisation.

17. DISCLAIMERS

17.1 The website and its general informational content are provided on an “as available” basis, subject to applicable law.

17.2 ROVO does not warrant that all website information will always be complete, current or free from technical errors.

17.3 Website information about planned services, future launches, features or expansion plans is not a guarantee that those developments will occur on a particular date.

17.4 Images, illustrations and promotional materials may be illustrative and may not represent the exact vehicle, interface or service available in every location.

17.5 Nothing in this section excludes a guarantee, representation or obligation that cannot lawfully be excluded under Kenyan law.

18. LIMITATION OF LIABILITY

18.1 To the extent permitted by applicable law, ROVO will not be liable for losses caused solely by circumstances beyond its reasonable control where ROVO is not otherwise legally responsible.

18.2 ROVO is not responsible for independent third-party website content or services to the extent that responsibility may lawfully be excluded.

18.3 ROVO will not be liable for unauthorised use of your own device or account where the loss is not attributable to a breach or other conduct for which ROVO is legally responsible.

18.4 Nothing in these Terms excludes or restricts liability for fraud, wilful misconduct, death or personal injury where exclusion is prohibited, or any other liability that cannot lawfully be excluded or restricted.

18.5 These Terms do not remove any statutory rights or remedies available to consumers or other users under applicable law.

19. INDEMNITY

To the extent permitted by law, you may be responsible for direct losses or reasonable costs suffered by ROVO as a result of your unlawful use of the website, deliberate misuse of its systems or infringement of another person’s rights.

Any claim under this section must have a proper factual and legal basis.

This section does not make you responsible for losses caused by ROVO’s own breach or conduct for which ROVO is legally responsible.

20. CHANGES TO THE WEBSITE AND THESE TERMS

20.1 ROVO may update website content, features or these Terms from time to time.

20.2 The latest version of these Terms will be published on www.rovo.co.ke with its applicable effective date.

20.3 Where a change requires additional notice, specific consent or another legal procedure, ROVO will comply with the relevant requirement.

20.4 Your continued use of the website after an update constitutes acceptance only where that acceptance is legally valid and any required notice and consent procedures have been followed.

20.5 If you do not agree with the revised Terms, you should discontinue use of the website.

21. SUSPENSION OR RESTRICTION OF ACCESS

ROVO may restrict or suspend access to all or part of the website where reasonably necessary to:

  • Protect website security and integrity.
  • Address suspected fraud or unlawful activity.
  • Carry out maintenance or technical updates.
  • Comply with a legal or regulatory requirement.
  • Protect the rights or safety of users or third parties.

Any restriction will be subject to applicable law and relevant contractual obligations.

22. GOVERNING LAW AND JURISDICTION

These Terms are governed by the laws of Kenya.

Subject to mandatory legal requirements, disputes concerning the use of this website may be referred to a competent court or other authorised dispute resolution forum in Kenya.

Nothing in these Terms prevents you from exercising a statutory right, contacting a competent regulator or pursuing a remedy available under applicable law.

23. GENERAL PROVISIONS

Entire agreement: These Terms govern general website use and must be read alongside applicable service-specific terms and agreements.

Severability: If a provision is held invalid or unenforceable, the remaining provisions will continue to apply to the extent permitted by law.

No waiver: Failure to enforce a provision immediately does not automatically waive the right to enforce it later.

No partnership: Accessing the website or submitting an enquiry does not, by itself, create a partnership, employment relationship, agency or joint venture with ROVO.

Third-party rights: Nothing in these Terms is intended to grant a third party contractual rights except where expressly provided or required by law.

Statutory protections: Nothing in these Terms overrides a mandatory legal requirement or excludes rights that cannot lawfully be excluded.

24. CONTACT INFORMATION

For website enquiries, complaints, privacy requests, partnership proposals or questions about these Terms, please use the official contact details published on our website.

Company: ROVO E-Hailing Limited

Website: https://www.rovo.co.ke

Country: Kenya

Please include a clear description of your enquiry and any relevant reference number. Do not submit passwords, authentication codes or unnecessary sensitive information.

ROVO will handle enquiries in accordance with applicable procedures and legal requirements.

25. FINAL STATEMENT

ROVO is committed to developing convenient, responsible and technology-driven mobility services.

We aim to provide transparent website information, protect users’ personal information, maintain appropriate platform security and communicate applicable service conditions clearly.

Thank you for visiting ROVO.

ROVO E-Hailing Limited

ROVO — Ride. Connect. Go.

Your Destination. Your Choice.

www.rovo.co.ke